100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place wherever hoteliers check out in and we examine out what’s trending in hotel internet marketing. I’m your host, Ryan Embree. Hi every person. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we last but not least manufactured it to this episode. This is a very humbling working experience. You know, we started out this podcast, this electronic advertising and marketing podcast back in 2018. It is just so a great deal help from Journey Media Group and, my teammates more than the a long time. I keep in mind the first episode when we had been making an attempt to make a decision on the name. We had, a couple various names. We landed on the Suite Spot and below we are at episode 100 4 several years afterwards, just some brief details in advance of we get begun. And we undoubtedly are gonna share some content material right now, but this podcast is, streamed about SoundCloud, iTunes, Google Podcasts, Spotify. Now about this past, back again in 2021 and Stitcher as nicely, we’ve bought more than 50,000 plays and 600 followers from all those sites. So yet again, just so humbled and thankful for all of our listeners out there, where ever you are listening from. So these days with episode 100, this sort of a celebratory milestone, I figured what we do currently is maybe in fact rely down some of my favorite and seriously the most played and well-known tracks that we’ve had around these earlier a hundred episodes. We lined a ton of subjects when it will come to lodge digital promoting. And it’s funny to hear back again to some of the initially few episodes. The issue issue in which we discuss about on the Suite Spot is technologies is social media is popularity management for, for motels, and this engineering advanced so quickly. So fascinating to go back again to those people to start with few episodes, to see what we have been chatting about and, and how that genuinely bridges to currently and see how considerably items improve. So let’s start off the countdown, the amount one particular. So we’re not gonna do the job backwards. We’re gonna begin at number one and function our way down. Range 1, really episode 84, how to sector your hotel’s breakfast selections. And we did not anticipate for this episode to be so well-liked, but it makes sense, correct? Just one of the items I know I have talked about on this podcast, a person of the items that truly modified the most during these, these last couple decades with the pandemic is how a resort serves breakfast to his friends. It is a staple. It is anything that we’re all employed to as vacationers coming to the residence, seeing that breakfast buffet, looking at that waffle maker, from time to time that warm breakfast, that continental breakfast and how that is truly improved, proper? And certainly it commenced with the pandemic of a wellbeing and safety difficulty of trying to lower close speak to involving your company and your staff members. But then it’s variety of also in 2021, 2022 has come to be a staffing situation, appropriate? A ton of inns nonetheless are struggling with this, and they are not equipped to workers their breakfast location. They are not capable to maintain up with the guests that are coming in and out cleaning just after them earning confident that the food items is getting refreshed. So, you know, this episode, we took a deep dive into declaring not only how to market place your breakfast options, but how to established the suitable expectations of what your breakfast choices are now, mainly because there’s just these types of a big spectrum there of exactly where hotels are at. And some of that also is dependent on where by you are found in the region, correct? We saw some pieces of the nation, that ended up a good deal slower receiving back to quote unquote normal and experienced limits at their motels. So it was more challenging for them to get back to that breakfast that guest have arrive to enjoy. So if a traveler was touring from just one area of the place to an additional spot, and they have been expecting this since all the resorts in their place had been back again to ordinary that could guide to concerns. So this was a fantastic episode, super, super well-liked, again, kind of a surprise, but you know, when you truly sat down and think about it, genuinely not that shocking since of the historical past of the very last pair decades, amount two was episode 94 and this, it definitely speaks to what I talked about at the beginning of this episode, proper? The evolution of things like social media technology, and how significantly that changes just months or, or years over several years, this episode was all about Instagram reels for resorts, correct? So we pleasure ourselves at Travel Media Group at currently being at the forefront of resort, digital internet marketing. We are the specialists. And just one of the matters we glimpse for is new designs, developments, and capabilities, specifically when it will come to social media platforms, cuz that’s what we do for accommodations. We lover with them. We assistance build custom made content material for motels on sites like Twitter, Facebook, LinkedIn and Instagram, right? We know how popular Instagram is, in particular with the young tourists, millennials and gen Z. And a person of the matters that Instagram had lately launched was Instagram reels. And this was a aspect that was truly pointed at TikTok, ideal? And they were being attempting to perhaps steal some of that industry share. These had been these form of 30 to 2nd clips that consumers could share on Instagram kind of like Tik Toks in purchase to both advertise items on home, endorse facilities, breakfast possibilities like we just talked about. So this was a new feature that was not too long ago launched from Instagram. And this episode was certainly great. We introduced anyone from our social item crew on as a guest speaker to sort of walk us via how to use and what some finest methods are for Instagram reels. Variety 3 was episode 80, how to current market your hotel’s new renovations. Correct? So a person of the items that we really targeted on throughout the pandemic for hotels was clearly how to get far more occupancy in a time in which travel just wasn’t occurring, correct? Other than out of necessity. But some motels determined to go a fully distinctive route and shut down totally to truly do some new renovations, correct? To renovate that foyer or completely redo their rooms or amenities. And when we received out of the pandemic, they, we had these virtually brand new accommodations, renovated resorts that we were being looking on how to publicize and market. So we shared some definitely wonderful means, ideas and very best techniques on how you can share on social media, develop some exhilaration, converse to that and your evaluation responses, your name management, mainly because you are only new for so long. I try to remember that was just one of the vital phrases that we ended up chatting about. New is new for just a limited amount of money of time. So you want to take gain of it whilst you can. There is seriously new renovations is some of the most effective times to get these five star assessments and really place your greatest foot forward out there with these kinds of a big, substantial money investment. We know, happen with renovation. Range 4 of our most common episodes ever on the Suite Spot. This was episode 86 preparing your hotel’s 2022 social media calendar aspect a person. So this was this kind of a big episode that we actually had to do two areas of it. And this is actually 1 of my preferred episodes. We had Aislynn Roberts on and she’s one of our team associates from shopper achievement. And she speaks to hotels on a day-to-day foundation striving to find inspiration for them to discover posts about activities, area tales, facilities, capture bookings via social media. So what we resolved to do was just take a calendar, the 2022 calendar. And we went as a result of just about every single period and commenced to fill out that calendar, give suggestions for the summer season, the spring, the winter and the slide to support hoteliers fill that calendar out with just fascinating content material. And once again, this was just just one of my favored episodes, seriously just obtaining inventive and, and sharing with inns. Some genuinely, seriously special techniques to, to spur engagement on their social channels. Amount five was episode 83 innovative sentiment investigation and reporting. Now this was with Jason Lee, our chief technology officer, most likely 1 of the most recognizable voices on this podcast. He’s been with me plenty of times. And the explanation is, is because accurately what this episode was all about. A new rollouts for Vacation Media Team, electronic options for hotels. So Jason and his solution and advancement group had been difficult at get the job done. Have been in fact diving further into insights and knowledge from guest feedback. And this episode is all about that. Talking about how we get that details from visitor evaluations and how we provide that details back to the hotelier to make smarter operational and funds choice. So this was a seriously fantastic episode carrying out a hundred podcast episode could not have been completed devoid of the aid of my marketing and advertising group and the assist of Travel Media Group and listeners like you. So I want to thank you, but we have also experienced some guests outside the house of the Vacation Media Group business, sign up for us, some really large names in the field. I remember we experienced a pair episodes of Yan Phitom from STR throughout the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR facts indicating to us which could offer you clues? For the reason that we had never been by means of some thing like that in the field we have been as a result of recessions in advance of, but very little, nothing like we noticed the previous couple a long time, oh, we experienced hospitality influencer. Rupesh Patel on to speak about status administration and how important that is for his accommodations and, and what he’s carrying out ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some major gamers from lodge management teams just join us and, and give recommendations and tricks on digital marketing and advertising. And I’m so thankful we have so numerous much more attendees not equipped to get to right now, but grateful for. So if you haven’t checked out some of those people episodes, please do bring about they are pretty, quite insightful. And by means of performing this a hundred episodes worth, we’ve also have some genuinely one of a kind yearly episodes that we do each individual solitary calendar year that I’ve truly arrive to really like and are some of my favorites. One particular of them is with our VP of merchandise and development, Patrick O’Brien. He arrives on just about every yr and we appear at the top 5 sentiment tags for inns across the region. You know, we have talked about cleanliness, which was a large tag and subject matter in the course of the pandemic, clearly, and Patrick not only shares this information with us, but he also shares strategies that you can reply to testimonials as properly as leverage this data for your social media advertising and web sites. Yet another once-a-year episodes we do with is with our president Dana Sanger. We do a 12 months in overview at the close of each 12 months, just talking about the incredible accomplishments that the Journey Media Group team have attained and, and milestones and objectives that they’ve hit as very well as the value that we’re in a position to give for our lodge partners. We’ve been in hospitality, as I’ve described before for about 40 yrs and, and have resorts that we perform with throughout the country. So this is a genuinely interesting episode to kind of replicate on all the issues that we’ve done to enable additional those partnerships and provide on new and existing relationships in the field. And then previous calendar year in 2021, we had one particular of, I would say the coolest series. And this was becoming able to listen to you, our audience, the listeners, the resort listeners out there, and what they were capable to do is share their stories of what we called hospitality heroes. So we experienced a, a selection of episodes that we did in this collection just to identify some of those people hoteliers that went above and past in the course of what someone argued the hardest time for our market. And there were being just some awesome, astounding tales. And it was just these types of an honor to share individuals about a channel on a discussion board like this. And with that, I am incredibly excited to announce that we are undertaking a 2nd series, which is heading to be named Hospitality Trailblazers, where by we are gonna consider some of the most important and loudest voices in the resort field. And we’re gonna invite them on the Suite Spot. We’re gonna speak and we’re gonna decide on their brain, ask them what they feel about what is what is on the horizon. What they assume are some tips and tricks. When it comes to digital advertising for their management team, we are gonna have some actually, actually fantastic friends and I am tremendous stoked about it. So you’re listening to about it listed here. Very first extra facts to arrive about Hospitality Trailblazers. This is our 2nd series that we have accomplished to variety of genuinely amplify the voices of our industry. For the reason that yet again, we, we, we’re these a tight knit group, but again, as we wrap up right now, I just wanna thank anyone. My Vacation Media Team workforce, my advertising team for all the tough function that they’ve place into this, a hundred episodes is no simple feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to go away us a assessment. We’d appreciate to hear your feedback and responses about what we’re carrying out, solutions about what you’d like to listen to for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will chat to you future time on the Suite Place. To be a part of our loyalty application, be sure to subscribe and give us a five star reading on iTunes. Suite Spot is developed by Journey Media Team. Our editor is Brandon Bell with include artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you loved your keep.