Australia’s Largest Hotel Management Portfolio Agreement Deal of the Decade – Hotel Magazine


Salter Brothers has shared that its portfolio of accommodations will be merging with the worldwide huge Accor at the beginning of the 2023 financial yr. The management agreement features the title of 1 of the major lodge management portfolio settlement bargains in Australia for more than a 10 years.

The agreement will see inns rebranded to ibis Types, Mercure and Novotel motels when they officially develop into a component of the Accor family members, which at this time attributes a community of far more than 340 lodges, apartments and resorts throughout Australia.

According to Paul Salter, Controlling Director of Salter Brothers, the signing of the offer marks a important milestone for the company.

“Both Salter Brothers and Accor are fully commited to top the way with ESG resort benchmarks and our arrangement will see us doing the job alongside one another to construction functionality towards targets, which are connected to commercial results. This may well involve targets these kinds of as inexperienced electricity procurement, waste and electrical power, drinking water reduction and variety,” stated Salter.

At present, the domestic journey sector has revealed indications of submit-pandemic recovery, and Salter Brothers have planned to take edge of this opportunity by means of its refurbishment program in the homes hand in hand with its new companion, Accor.

The partnership will present Salter Brothers accessibility to Accor’s strong distribution engine and acquire rewards of high client desire via Accor’s award-profitable life style loyalty method, ALL.

“The Salter Brothers integration is the most up-to-date chapter in Accor’s solid progress tale in the Pacific region”, said Sarah Derry, Accor Pacific Chief Govt Officer. “These resorts are situated in astounding central town locations and the very best metropolitan places and we are operating with Salter Brothers to reinvigorate the portfolio, environment them up for achievement with the next generation of travellers and signalling our confidence in the return of corporate travel.”


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