How to Be the Best Target Hotel for Corporate Meetings

How to Be the Best Target Hotel for Corporate Meetings

[ad_1]

How to Be the Best Target Hotel for Corporate Meetings

The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This summer, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is yet to make a full comeback post-pandemic.

This could be credited to the rise of remote work and virtual meetings. Unfortunately, this has been a major blow for hotels that depended on hosting corporate meetings. But, the good thing is that in-person connections and the excitement of travel never get out of fashion. People are eager to resume traveling for business in the coming months.

It is the work of the hotels now to realize that the ways of work have changed, and prepare to accommodate new demands that business travelers are going to have. With that in mind, here are a few ways to appeal to business travelers looking for a corporate meetings facility.

Prepare for hybrid events

The pandemic brought an increase in remote working and virtual events. This trend isn’t going to change any time soon. Even as business travel resumes, not everyone is ready to hop on a flight to meet with the rest in person.

This has been evident as a bigger percentage of event planners report planning hybrid events in the recent past. You can expect the demand for hybrid meeting solutions to go up as the trend continues to grow. Moreover, providing these solutions can help your hotel appeal to business travelers. Focus on providing technology that supports virtual meetings.

Reliable WiFi and teleconference technology are a good place to start. In addition, keep in mind that most businesses are now global. For this reason, provide translation equipment for international corporate meetings.

Accommodate “bleisure” travel

There is a new emergence of travelers who want to combine business with leisure, or bleisure as it is commonly referred to. Appealing to corporate travelers looking for bleisure is a good step towards bringing back corporate meeting bookings at your hotel.

This summer, you can tap into the peak season by offering packages that cater to travelers who want to work and play without changing facilities. For instance, you can offer discounts to use hotel amenities such as the spa, restaurant, and the like in the evening, or a golf tour over the weekend for corporates that book your meeting facilities.

Target business travelers and event managers with your marketing strategy

Advertising your hotel as one of the best business travel destinations is a good way to get the attention of corporates and event managers. Focus on showcasing your hotel’s best business meeting and accommodation features. Post updated photos and videos of your facility and include a list of all amenities on your social media pages and website. Include competitive packages and exclusive perks and offers for business travelers.

In addition, create content that resonates with corporate travelers, providing answers to their frequent concerns. However, it is important to work on your website. Make it easy for travelers to do their booking and pay from wherever they are. Optimize for speed to improve user experience.

Create work-friendly rooms

With the way work is changing, business travelers want spaces where they can stay and work without hurting their productivity. Coworking spaces within the hotel are great, but focusing on personal space is also important for attracting business travelers who like to work in the quiet.

Focus on improving room amenities to drive productivity, efficiency, and convenience through technology. In addition, provide a comfortable desk and chair. Configuring the rooms to provide zoom-friendly backgrounds and environments can go a long way in enticing the modern business traveler.

Co-Host a major regional or national event

Co-hosting an event in your region or even nationally allows you to showcase what your hotel can offer to a larger group of potential visitors. Focus on major events planned to take place in the region.

For instance, you can talk to the Chamber of Commerce to partner on events that they are planning. Ensure that you publicize and create a buzz around the event online to capture the attention of potential corporate travelers around the world.

Conclusion

Making your hotel the best choice for corporate meetings starts with attracting business travelers. To do this, keep in mind the changing ways of work and the emergence of the new breed of travelers, bleisure. Configure your hotel to accommodate these two trends.

In addition, create a marketing strategy targeted at corporate travelers. Finally, consider working with event organizers to partner in hosting regional or national events.

Over to you

The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.

Ready to take your hotels digital transformation to a new level?

Hire a digital transformation coach for a new and bright future!

Contact Are Morch – Digital Transformation Coach today!

Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels

We are in this together!

I need to let you all know that we are in on this together.  If you need to vent, talk, cry, or just have someone to talk with, I am here listening.

Where to reach me

Email: [email protected]

LinkedIn Profile

LinkedIn Page

NEW! Subscribe to the Hotel Digital Transformer newsletter on LinkedIn!

Also, join us at our Facebook Group – Hotel Social Media Community

We will get through this unprecedented event together! #hotelstrong #hospitalitystrong

For any specific information on COVID-19, I recommend going to CDCWHOAHLAAAHOA, and HSMAI. Also, follow information from your local authorities.

NOTE

The hotel industry still is facing some uphill challenges. Make sure you follow their guidelines and say THANK YOU to those that now show a unique spirit to serve, and help us all get through this!! #hotelstrong #hospitalitystrong

About Are Morch

Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!

Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast



[ad_2]
Source link

About Antoinette G. Tucker

Check Also

6 travel vloggers you should check out

[ad_1] Vacation vloggers/bloggers have manufactured preparing a getaway this summer season so a great deal …