Types Julia Muniz Robinson and Mahina Florence 1st fulfilled in Tahiti on a shoot and quickly designed a friendship and now, a small business. Each surfers, the two invested sufficient time in the ocean and longed for a swimwear model that was comfy and eco-welcoming. “We experienced multiple talks on how we desire we could build the excellent swimwear and make it sustainable,” they stated in a recent job interview.
Rapidly forward to 2021 and their swimwear model Maoi is out there for buy. The swimwear manufacturer is size-inclusive and characteristics an array of hues and designs, great for surfing or lounging on the seaside. We spoke to Muniz Robinson and Florence about launching a enterprise throughout a pandemic and why Maoi embodies the future of swimwear.
What determined you to launch Maoi?
We started off to dream about Maoi in Indonesia in 2018. We organized an all-women of all ages boat trip to the Mentawai islands in Indonesia, and throughout the excursion, we experienced a number of talks. We required to generate a manufacturer for our future and to be equipped to educate gals as very well as ourselves on sustainability.
What was it like doing work collectively and launching in the course of a pandemic?
When the pandemic started, we planned to be together in Hawaii to do the job on our start, but Julia was stranded in Australia and Mahina in Hawaii. We did all of our meetings by way of video clip calls and were being consistently texting. We are grateful we could pull through, and in November, Julia got to lastly fly around to Hawaii so we could function carefully on our launch. We have been doing the job really hard each and every working day to give sustainable and luxe products for each and every step of our productions, from producing our swimwear ethically in Bali to doing the job on lessening our carbon footprint. For our web and marketing campaign shoot, we booked all local talent, designs, photographers, and make-up artists all from Hawaii. We were being heading to guide domestically both way to enable maintain the neighborhood economic climate, so it all worked out properly.
Can you stroll me via your assortment in terms of in shape, colours, and resources?
Maoi’s glance is seamless and elevated. We desired every girl to come to feel cozy, attractive, and trendy in each and every design. We needed to start off little and style and design our favourite fundamental principles. Our styles are meant to final lifelong, and they never adhere to seasons. We wished to tie Brazil and Hawaii jointly, so for this assortment, we named our fits working with the Brazilian language, which is Portuguese, and for the colors of the swimwear, we selected names made use of in Hawaii. We chose earthy colors that are under no circumstances out of time. We made use of the Econyl cloth for our complete assortment. ECONYL®️ is regenerated nylon designed from waste. It can be infinitely recyclable and unleashes infinite possibilities for makers, creators, and individuals. This cloth is soft and supportive. Our Maoi fits are the comfiest sustainable swimwear we ever had, and our products get softer just after every single use. It truly is awesome!
How is your model sustainable?
From generation to shipping, we’re hoping our very best to use only sustainable supplies. Our swimwear is ethically produced in Bali employing Econyl (regenerated nylon), our company sends each and every go well with in a biodegradable bag manufactured of cassava, we use biodegradable panty liners, for our transport, we print all products in recycled paper, and use biodegradable mailers. We selected not to use branded hang tags to get rid of waste. It comes only with an explicatory hangtag about our product, from Econyl. On our shoots, we are aiming to have every creation be plastic-absolutely free. We want to use our social media channel to educate females on a lot more sustainable existence and function local artists from both equally Hawaii and Brazil, stimulating the local marketplace and supporting our area communities. When vacation resumes, we system to have a several instructional journey jobs we imagine in, like the coral gardeners in Tahiti, an NGO that will help to regenerate the coral reefs. When we increase as a small business, we want to donate a element of our income to the NGO. We are striving for longevity about quick trend and funds! There is a lot to look at when being sustainable, we know we are not ideal, and we are mastering additional and far more just about every day. Maoi claims always to have your ideal fascination, as effectively as our planet and its long run, in mind!
How did your backgrounds (Hawaii/Brazil) inspire your assortment?
Hawaii and Brazil are similar in several methods equally cultures reside and symbolize active and balanced lifestyles. Equally are grounded and linked through mother nature, family, and tradition. We the two grew up by the ocean, and we adore ocean adventures. Hawaii and Brazil are such solid, gorgeous cultures filled with expertise, enthusiasm, and inspiration. We are the two comprehensive-time types who adore to dwell easy nonetheless meaningful lives and have our shut buddies and relatives close to us. This selection is a blend of each cultures. We have the ‘Rio’ Brazilian cuts, which are fantastic for tanning and beach days, and for our much more Hawaiian cuts, we have our ‘Esporte’ design and style, which is superb for browsing and ocean things to do. Our collection has a total of six variations, all of which can be blended and matched!
What are your favourite sites to surf in the earth?
Mahina’s favorite surf places so significantly are Hawaii, Mexico, Fiji, and Mentawais. Julia’s most loved waves are in Brazil, Hawaii, Mexico, Costa Rica, and Indonesia.
Where do you hope to vacation to in 2021?
“I might be dreaming major listed here, but I have nevertheless to do Europe, New Zealand, and Australia. These are my best a few areas I hope to journey to by 2023,” states Florence.
“I have usually dreamed of likely to Nias in Indonesia to surf, so this is continue to top #1 on my journey record. I hope to go to Fiji and take a look at a lot more of Australia in 2021,” suggests Muniz Robinson.