What makes Net Affinity a great place to work?

As a proudly accredited Good Position To Work, we are content when our personnel are delighted. With all of the adjustments we’ve absent by around the previous two and a 50 % many years, we have adapted the way we perform to reflect a additional fluid and adaptable company planet. 

In celebration of Certification Country Working day – a world celebration of Qualified fantastic workplaces – we sat down with Senior Marketing and advertising Strategist Susan Scott-Lennon for a chat about her practical experience functioning with Internet Affinity.  

How long have you been working for Net Affinity?

I have been working with Internet Affinity for in excess of three many years now, and I have to say, the time has unquestionably flown! I’ve gained so significantly expertise in individuals a few a long time and I love working with my team.

My job has advanced around the many years and I adore the mix of tasks I at this time have as it signifies no two times are the similar. I work with hoteliers to produce and deal with their advertising campaigns with the intention of driving the most effective benefits achievable for them. I do a great deal of function internally – I run quite a few of our webinars and trainings, and I also host our podcast – Advertising in the Morning.

We started Advertising and marketing in the Morning again in the depths of lockdown, so I have constantly recorded it remotely. I have the comprehensive podcast recording equipment established up at my desk which generally amuses visitors to my household!

I a short while ago completed up working the most current instalment of our Degree Up instruction series (15 minute upskilling shopper-centered sessions on several components of Net Affinity’s CMS). I’m a pretty outgoing person, so I appreciate that I have been supported and inspired to create my interaction abilities as much I have carried out around the very last couple decades. 

How have you observed working remotely around the past 12 months and a fifty percent?

Unbelievable. I undergo with migraines, which could occasionally be agitated by the commute and the sometimes loud hustle and bustle of the business office. Being ready to function from dwelling has created a big big difference to my wellbeing. I have a significantly healthier function/everyday living balance – while I do have to maintain tabs on myself to acquire proper breaks all through the day, which Web Affinity totally stimulate!

Doing work from house enabled my spouse and I to lastly adopt a pet – a little something we experienced been wanting to do for several years. I take into account myself incredibly blessed to be in a position to operate from property even though also preserving robust associations with my colleagues.

How have Web Affinity supported you in your distant doing the job journey?

Web Affinity, like numerous other companies, had to vastly pivot into a fully distant doing the job coverage as Covid-19 hit. Although in some approaches the changeover was complicated, it was also seamless. Our manager experienced our function desks and screens transported out to each of our residences so we didn’t have to fear about any of the set-up logistics. We also have typical test-ins with our group prospects who make certain we have all the assistance we need to do our jobs as efficiently as feasible.

Are there any marketing developments that significantly desire you currently?

Doing work in digital advertising and marketing signifies my career is continually altering – there are always new platforms, campaigns, and strategies of doing work to just take into thing to consider – daily is a university working day. It is critical that we, as the internet marketing staff, continue to keep on major of developing sector trends and technology so we’re usually supplying the ideal probable provider to our purchasers.

Throughout the pandemic, we have observed a continually powerful efficiency on the Google Lodge Ads platform, and I hope general performance to improve even a lot more above the summer season months.

A substantial place of concern for marketers at the minute is the impending move to cookieless tracking, as it will fundamentally modify how we will be able to concentrate on and track customers on the web. With browsers starting to be much more privacy-pushed, obtaining a sound to start with social gathering information system in put will be vital for your advertising and marketing results – so developing your electronic mail details foundation as a result of Direct Technology campaigns is one thing we are inserting a lot of concentrate on at the instant.